// Smelebrity — celebrity → fragrance data.
// To add a new celebrity: paste one object into this array. That's it.
//
// Slot 0    = featured (homepage hero + default review page).
// Slots 1-4 = "This week" carousel (4 cards).
// Slots 5-10 = "Standing picks" grid (6 cards).
// Slots 11+ = additional celebrities (accessible via nav/search).
//
// CATEGORIES: 'trending' | 'old-hollywood'
// PROFESSION:  'actor' (default) | 'athlete' | 'musician'
// SOURCE:     'endorsed' | 'confirmed' | 'historical' | 'documented' | 'lore'
//
// RETAILER FIELDS:
// amazonUrl      — affiliate link (amzn.to/xxxxx) or null
// altRetailerUrl — direct product page for non-Amazon items or null
// altRetailerName — retailer display name or null
// imageUrl       — product image URL (Amazon CDN or hosted) or null

const CELEBRITIES = [

  // ── 0 · FEATURED ─────────────────────────────────────────────────────────
  {
    slug: 'hemsworth',
    category: 'trending',
    celebrity: 'Chris Hemsworth',
    celebShort: 'Hemsworth',
    brand: 'Hugo Boss',
    fragrance: 'Bottled',
    sinceYear: 2017,
    source: 'confirmed',
    imageUrl: 'https://m.media-amazon.com/images/I/61XuTpK4Y4L._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/42QOa1a',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 9.2,
    kicker: 'The Hemsworth Pick',
    tag: "Editor's pick",
    oneLiner: 'The Thor of office-safe scents — apple, spice, sandalwood, repeat.',
    verdict: 'His signature since 2017. Polished, projects, never offensive.',
    lead: "Boss Bottled isn't just an office-safe pick — it's the scent Hemsworth has fronted since the 2017 Boss campaign. Apple, cinnamon, sandalwood, and the kind of polish you can wear from a Marvel red carpet to a Tuesday meeting. The result: 25+ years on the bestseller list, a price that won't crack $100, and a compliment-to-cost ratio nothing else here touches.",
    story1: "Boss Bottled opens with a slap of bright apple — never candy, always polished — before cinnamon and clove ease in around minute thirty. By hour two it's become a creamy sandalwood-vetiver that smells faintly expensive. Nine-hour longevity, room-filling projection for the first three.",
    story2: 'Hemsworth has been the face since 2017, but the formula has been quietly tweaked every few years. The current EDP is the strongest version yet. <strong>Top-five compliments of any scent in this guide — and the most consistent.</strong>',
    blurb: 'Apple, cinnamon, sandalwood. The Thor of office-safe.',
    why: "The most compliment-tested scent under $200. Hemsworth's signature, eight years running.",
    notes: {
      top: ['Apple', 'Bergamot', 'Mandarin', 'Lemon'],
      heart: ['Cinnamon', 'Clove', 'Geranium', 'Carnation'],
      base: ['Sandalwood', 'Vetiver', 'Cedarwood', 'Olive Tree'],
    },
    perf: { longevity: 8, sillage: 8, projection: 8, value: 10, versatility: 10 },
    wearFor: [
      { when: 'Office hours', why: "Designed for it. Projects to arm's length, never offensive." },
      { when: 'First dates', why: 'Apple-cinnamon peaks at hour two — exactly when you need it.' },
      { when: 'Cold-weather days', why: '55–72°F is where the warm spices truly shine.' },
      { when: 'Anyone over 25', why: 'Reads adult, not teen body-spray.' },
    ],
    skipFor: [
      { when: 'Hot beach days', why: 'Above 85°F the sandalwood-cinnamon turns heavy.' },
      { when: 'A statement scent', why: 'This is signature-polish, not provocation.' },
      { when: 'Loud nightclubs', why: 'Sillage gets eaten by sweat and EDM.' },
      { when: 'If you want niche cred', why: "It's mainstream. That's the whole point." },
    ],
    prosCons: {
      pros: ["Hemsworth's confirmed campaign signature since 2017", '25-year-old formula tweaked to its current peak', 'Top compliment rate of any scent on this list'],
      cons: ['Sillage drops sharply after hour 5', 'Apple opening reads sweet to some noses', 'Mainstream enough that everyone knows it'],
    },
  },

  // ── 1-4 · THIS WEEK ──────────────────────────────────────────────────────
  {
    slug: 'elordi',
    category: 'trending',
    celebrity: 'Jacob Elordi',
    celebShort: 'Elordi',
    brand: 'Chanel',
    fragrance: 'Bleu de Chanel EDP',
    sinceYear: 2026,
    source: 'endorsed',
    imageUrl: 'https://m.media-amazon.com/images/I/41n8yCLgDEL._SL1024_.jpg',
    amazonUrl: 'https://amzn.to/42MMVQz',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 9.0,
    kicker: 'The Elordi Pick',
    tag: '2026 Face',
    oneLiner: "The new face of Bleu de Chanel. Brooding, cinematic, impossible to ignore.",
    verdict: 'Aromatic, woody, ambery — modern masculine with a cinematic edge.',
    lead: "Jacob Elordi was named the new face of Bleu de Chanel for 2026. His Wuthering Heights role as Heathcliff and Oscar nomination for Frankenstein have made him the defining heartthrob of the moment. The fragrance matches the man: aromatic, woody, ambery and musky — modern masculine with a brooding, cinematic edge.",
    story1: "Bleu de Chanel opens with citrus and grapefruit, dries down through labdanum and pepper into a warm sandalwood-cedar base. It's the cologne equivalent of a perfectly fitted black suit — impossible to object to, impossible to forget.",
    story2: "<strong>If you want the most culturally current scent on this list, this is it.</strong>",
    blurb: 'Aromatic, woody, ambery. The 2026 face of Bleu de Chanel.',
    why: "Named face of Bleu de Chanel 2026. The most culturally current pick on this list.",
    notes: {
      top: ['Citrus', 'Grapefruit', 'Peppermint'],
      heart: ['Labdanum', 'Pepper', 'Ginger'],
      base: ['Sandalwood', 'Patchouli', 'Vetiver'],
    },
    perf: { longevity: 8, sillage: 8, projection: 8, value: 7, versatility: 9 },
    wearFor: [
      { when: 'Office to evening', why: 'The ultimate day-to-night transition scent.' },
      { when: 'First impressions', why: "Nobody has ever objected to Bleu de Chanel." },
      { when: 'Date nights', why: 'The woody-amber base is made for close quarters.' },
      { when: 'Year-round', why: 'Works in every season — the rare true all-rounder.' },
    ],
    skipFor: [
      { when: 'Standing out', why: "It's everywhere. Beautiful and everywhere." },
      { when: 'Niche credibility', why: 'This is the mainstream gold standard — and proud of it.' },
      { when: 'Very hot weather', why: 'The woody base can feel heavy above 85°F.' },
      { when: 'Tight budgets', why: 'Premium pricing — shop deals.' },
    ],
    prosCons: {
      pros: ['Elordi named face for 2026 — peak cultural relevance', "One of the most versatile men's fragrances ever made", 'Near-universal compliment rate'],
      cons: ['Ubiquitous — almost too well-known', 'Price at retail', 'Little projection after hour 6'],
    },
  },
  {
    slug: 'chalamet',
    category: 'trending',
    celebrity: 'Timothée Chalamet',
    celebShort: 'Chalamet',
    brand: 'Chanel',
    fragrance: "Bleu de Chanel L'Exclusif",
    sinceYear: 2024,
    source: 'endorsed',
    imageUrl: 'images/chalamet.jpg',
    amazonUrl: null,
    altRetailerUrl: 'https://www.chanel.com/us/fragrance/p/107220/bleu-de-chanel-lexclusif-parfum-spray/',
    altRetailerName: 'Chanel',
    score: 9.1,
    kicker: 'The Chalamet Pick',
    tag: 'Academy Award winner',
    oneLiner: "Deeper, woodier, leather-tinged Bleu. Cerebral and unconventional.",
    verdict: "The edgier flanker — for those who find classic Bleu too familiar.",
    lead: "Academy Award winner Timothée Chalamet has been the face of Bleu de Chanel, now associated with its edgier L'Exclusif flanker. Deeper, woodier, with leather undertones — a cerebral and unconventional take on the classic formula.",
    story1: "L'Exclusif pushes the woody-mineral facets of Bleu much harder. There's a leather coolness in the base that classic Bleu doesn't have. Feels more private, more considered — a fragrance for someone who already knows Bleu and wants the next chapter.",
    story2: "<strong>The choice of a man who could wear anything and chose to go deeper. Available exclusively at Chanel boutiques and chanel.com.</strong>",
    blurb: "Deeper Bleu with leather and woods. Chalamet's award-season signature.",
    why: "Oscar winner, Chanel face — and the more sophisticated choice for Bleu devotees.",
    notes: {
      top: ['Citrus', 'Bergamot', 'Pink Pepper'],
      heart: ['Labdanum', 'Leather', 'Cedar'],
      base: ['Sandalwood', 'Mineral Woods', 'Vetiver'],
    },
    perf: { longevity: 9, sillage: 8, projection: 7, value: 6, versatility: 8 },
    wearFor: [
      { when: 'Evening wear', why: 'The leather-mineral base is built for after dark.' },
      { when: 'Cultural settings', why: 'Gallery openings, premieres, dinners.' },
      { when: 'Autumn/Winter', why: 'Cool and woody — peak performance below 65°F.' },
      { when: 'Bleu devotees', why: "If you love Bleu but want something less recognised." },
    ],
    skipFor: [
      { when: 'Hot weather', why: 'Leather notes amplify in heat.' },
      { when: 'Budget shoppers', why: 'Premium boutique pricing.' },
      { when: 'Loud projection', why: 'This whispers. Intentionally.' },
      { when: 'Casual Fridays', why: 'Slightly over-dressed for office casual.' },
    ],
    prosCons: {
      pros: ['Chalamet-endorsed — the coolest name in fragrance right now', 'More depth and complexity than classic Bleu', 'Leather-mineral base is genuinely distinctive'],
      cons: ['Boutique-only — not on Amazon', 'Low projection by design', 'Needs body heat to fully open'],
    },
  },
  {
    slug: 'pascal',
    category: 'trending',
    celebrity: 'Pedro Pascal',
    celebShort: 'Pascal',
    brand: "Boyd's of Texas",
    fragrance: 'High Desert',
    sinceYear: 2023,
    source: 'confirmed',
    imageUrl: 'images/pascal.jpg',
    amazonUrl: null,
    altRetailerUrl: 'https://boydsoftexas.com/collections/high-desert/products/high-desert-eau-de-parfum',
    altRetailerName: "Boyd's of Texas",
    score: 8.7,
    kicker: 'The Pascal Pick',
    tag: 'Niche certified',
    oneLiner: "Dark, leathery, smoky desert niche. Rugged and deeply distinctive.",
    verdict: 'Vetiver, leather, dry wood. The anti-mainstream choice.',
    lead: "Pedro Pascal — The Last of Us, Fantastic Four, Mandalorian — confirmed wearing Boyd's of Texas High Desert in multiple interviews. Dark, leathery, smoky desert niche: vetiver, leather, dry wood. The opposite of safe.",
    story1: "High Desert opens with dry vetiver and cracked black pepper, moving into a leather-tobacco heart before settling on cedarwood and dried herbs. Projects close — this is a skin scent for people who trust their audience to lean in.",
    story2: "<strong>Still under $150 and still flying under most radars — get it before it goes mainstream.</strong>",
    blurb: 'Vetiver, leather, dry wood. Pedro Pascal confirmed.',
    why: "Pascal-confirmed, indie niche, before it goes mainstream. The dark horse pick.",
    notes: {
      top: ['Black Pepper', 'Dry Vetiver', 'Sage'],
      heart: ['Leather', 'Tobacco', 'Desert Herbs'],
      base: ['Cedarwood', 'Smoked Wood', 'Dry Amber'],
    },
    perf: { longevity: 8, sillage: 6, projection: 5, value: 8, versatility: 6 },
    wearFor: [
      { when: 'Evenings out', why: 'Skin-close sillage rewards proximity.' },
      { when: 'Autumn/Winter', why: 'Leather and smoke peak in cold air.' },
      { when: 'Niche credibility', why: "Nobody knows this yet. That's the point." },
      { when: 'Statement wear', why: "Unusual enough to spark genuine conversation." },
    ],
    skipFor: [
      { when: 'Office hours', why: 'Leather-smoke can read unprofessional in proximity.' },
      { when: 'Summer heat', why: 'Smoked leather in 90°F heat is too much.' },
      { when: 'Projection lovers', why: 'It stays on your skin. Wear it for yourself.' },
      { when: 'Safe choices', why: 'This is not a safe choice.' },
    ],
    prosCons: {
      pros: ["Pascal-confirmed across multiple interviews", 'Genuine niche discovery before mainstream adoption', 'Distinctive leather-desert profile unlike anything in designer'],
      cons: ['Very close projection — not for crowd-fillers', 'Leather note polarises some noses', 'Direct from Boyd\'s of Texas only'],
    },
  },
  {
    slug: 'butler',
    category: 'trending',
    celebrity: 'Austin Butler',
    celebShort: 'Butler',
    brand: 'Yves Saint Laurent',
    fragrance: 'MYSLF EDP',
    sinceYear: 2023,
    source: 'endorsed',
    imageUrl: 'https://m.media-amazon.com/images/I/412TXqfY5jL._SL1000_.jpg',
    amazonUrl: 'https://amzn.to/3PyZXOC',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.8,
    kicker: 'The Butler Pick',
    tag: 'YSL ambassador',
    oneLiner: "Bergamot and orange blossom over warm woods. Confident, warm, radiant.",
    verdict: 'The warm-solar masculine. YSL MYSLF is Butler in a bottle.',
    lead: "Austin Butler has been the global ambassador for YSL Beauty MYSLF since 2023, with the newest campaign dropping in 2026. His Dune and Elvis roles cemented him as one of the defining male faces of the decade. The fragrance: bergamot and orange blossom over warm woods — confident, warm, radiant.",
    story1: "MYSLF opens with a solar bergamot-citrus that never reads sharp, moving into an orange blossom heart before the warm Ambrofix base kicks in around hour two. Excellent projection for the first four hours.",
    story2: "<strong>Butler's 2026 campaign renewal makes this the most heavily marketed fragrance of the year — and it earns the endorsement.</strong>",
    blurb: 'Bergamot, orange blossom, warm Ambrofix. The YSL ambassador pick.',
    why: "Austin Butler's confirmed endorsement deal. The warm-solar masculine of the year.",
    notes: {
      top: ['Bergamot', 'Orange Blossom', 'Citrus'],
      heart: ['Orange Blossom', 'Patchouli', 'Woody Notes'],
      base: ['Ambrofix', 'Cedarwood', 'Musk'],
    },
    perf: { longevity: 8, sillage: 8, projection: 8, value: 7, versatility: 8 },
    wearFor: [
      { when: 'Summer evenings', why: 'The solar citrus is made for warm nights.' },
      { when: 'Going out', why: 'Ambrofix base kicks in at hour two — peak nightlife.' },
      { when: 'Spring/Summer', why: 'Orange blossom and citrus peak in warmth.' },
      { when: 'Date nights', why: 'Warm and inviting — proximity rewards it.' },
    ],
    skipFor: [
      { when: 'Cold weather', why: 'The solar citrus flattens below 50°F.' },
      { when: 'Niche credibility', why: 'This is a heavily marketed designer pick.' },
      { when: 'Discreet wear', why: 'Projects confidently — budget your sprays.' },
      { when: 'Budget buys', why: 'Premium pricing.' },
    ],
    prosCons: {
      pros: ['Butler-endorsed, 2026 campaign renewed', 'Warm solar profile genuinely flattering', 'Strong projection for first 4 hours'],
      cons: ['Flattens in cold weather', 'Marketing-heavy', 'Ambrofix can read synthetic to some noses'],
    },
  },

  // ── 5-10 · STANDING PICKS ────────────────────────────────────────────────
  {
    slug: 'depp',
    category: 'trending',
    celebrity: 'Johnny Depp',
    celebShort: 'Depp',
    brand: 'Dior',
    fragrance: 'Sauvage EDP',
    sinceYear: 2015,
    source: 'endorsed',
    imageUrl: 'https://m.media-amazon.com/images/I/61kQSJ9uijL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/4v9LlEC',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.9,
    kicker: 'The Depp Pick',
    tag: 'Best-seller',
    oneLiner: "The world's best-selling men's scent — Depp's been the face since 2015.",
    verdict: 'Bergamot, pepper, ambroxan. Polarizing in the best way.',
    lead: "Sauvage was the world's best-selling fragrance for four years running, and Depp has been the face of it since 2015. Bergamot at the top, ambroxan and pepper through the middle, and a base of vanilla and cedar that lasts well into the next morning.",
    story1: "Sauvage opens loud — bergamot blasting against pink pepper and Sichuan pepper, hot and electric for the first hour. The ambroxan dose gives it that famous blue, crackling feel. By hour three it settles into a warmer vanilla-cedar.",
    story2: "<strong>Depp's 2015 campaign deal survived 2022 — Dior re-signed him. The loudest, most-recognized scent on this list.</strong>",
    blurb: 'Bergamot, pepper, ambroxan. The bestseller for a reason.',
    why: "Bestseller for four straight years. Depp's campaign signature.",
    notes: {
      top: ['Bergamot', 'Pink Pepper', 'Sichuan Pepper', 'Elemi'],
      heart: ['Lavender', 'Geranium', 'Star Anise', 'Vetiver'],
      base: ['Ambroxan', 'Cedar', 'Vanilla', 'Labdanum'],
    },
    perf: { longevity: 8, sillage: 9, projection: 9, value: 8, versatility: 9 },
    wearFor: [
      { when: 'Going out', why: 'Projection is at its loudest hours 1–3.' },
      { when: 'Summer evenings', why: 'The bergamot-pepper combo cuts through warm air.' },
      { when: 'A confidence boost', why: 'It announces you.' },
      { when: 'First impressions', why: "Nobody forgets the smell." },
    ],
    skipFor: [
      { when: 'Tight office spaces', why: 'You will be the room.' },
      { when: 'Subtlety', why: 'Sauvage is not subtle.' },
      { when: 'Anti-ambroxan noses', why: "You'll smell metallic sharpness." },
      { when: 'Hot weather indoors', why: 'Projection amplifies in warmth.' },
    ],
    prosCons: {
      pros: ["World's best-selling men's fragrance", 'Projection that fills a room for hours', "Depp's confirmed deal — renewed through 2027"],
      cons: ['Synthetic ambroxan can read harsh', 'Ubiquitous', 'Heavy in warm enclosed spaces'],
    },
  },
  {
    slug: 'beckham',
    category: 'trending',
    profession: 'athlete',
    celebrity: 'David Beckham',
    celebShort: 'Beckham',
    brand: 'David Beckham',
    fragrance: 'Classic Blue EDT',
    sinceYear: 2014,
    source: 'confirmed',
    imageUrl: 'https://m.media-amazon.com/images/I/61yVZLCBvPL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/4eZm0bz',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 7.6,
    kicker: 'The Beckham Pick',
    tag: 'Best budget pick',
    oneLiner: "His own line. Lavender-bergamot freshness for the price of two coffees.",
    verdict: 'Designer-quality fresh-aquatic for under $20. The unbeatable starter scent.',
    lead: "Beckham's own line, launched in 2014 and worn by the man himself in nearly every interview. Bergamot and ginger up top, lavender and cedar through the heart, musk and vetiver at the base. Smells like a designer fragrance at a fraction of the price.",
    story1: "Classic Blue is a competent fresh-aquatic: bergamot, ginger, lavender, cedar. Doesn't last twelve hours — but punches well above its price for the first four.",
    story2: "<strong>If your fragrance budget is tight, this is the entire conversation.</strong>",
    blurb: 'Lavender-bergamot freshness. Designer quality for under $20.',
    why: "Beckham's own line, worn by the man himself. The smartest budget pick.",
    notes: {
      top: ['Bergamot', 'Ginger', 'Hedione'],
      heart: ['Lavender', 'Cedar', 'Geranium'],
      base: ['Musk', 'Vetiver', 'Sandalwood'],
    },
    perf: { longevity: 5, sillage: 5, projection: 5, value: 10, versatility: 9 },
    wearFor: [
      { when: 'Daily office wear', why: 'Inoffensive, professional, clean.' },
      { when: 'Budget fragrance', why: 'Nothing beats the value at this price.' },
      { when: 'Summer days', why: 'Light aquatic works best in warm weather.' },
      { when: 'Beginners', why: 'The perfect first bottle.' },
    ],
    skipFor: [
      { when: 'Evening events', why: 'Too light for after dark.' },
      { when: 'Long wear', why: 'Reapply after 4 hours.' },
      { when: 'Statement wear', why: 'Designed to go unnoticed.' },
      { when: 'Cold weather', why: 'Aquatics flatten in cold.' },
    ],
    prosCons: {
      pros: ["Beckham's own line, confirmed worn in interviews", 'Under $20 — lowest price on the list', 'Versatile clean-fresh for any occasion'],
      cons: ['4-5 hour longevity at best', 'Low projection', 'No complexity or development'],
    },
  },
  {
    slug: 'reynolds',
    category: 'trending',
    celebrity: 'Ryan Reynolds',
    celebShort: 'Reynolds',
    brand: 'Armani',
    fragrance: 'Armani Code EDP',
    sinceYear: 2020,
    source: 'confirmed',
    imageUrl: 'https://m.media-amazon.com/images/I/517HR8vTisL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/4wHe2KB',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.4,
    kicker: 'The Reynolds Pick',
    tag: 'Date night',
    oneLiner: "Reynolds confirmed. Tonka, leather, cardamom — the seduction play.",
    verdict: 'Warm, spicy, magnetic. The dressed-up night-out choice.',
    lead: "Ryan Reynolds — Deadpool, Aviation Gin mogul, relentless internet personality — confirmed wearing Armani Code EDP. Tonka bean, leather, and cardamom over a warm amber base. The dressed-up night-out fragrance for men who want to smell effortlessly expensive.",
    story1: "Armani Code EDP opens with star anise and cardamom, dries into a rich tonka bean and leather heart, before settling into a warm amber and tobacco base. Heavy projection for the first three hours. The seduction fragrance that doesn't apologize for it.",
    story2: "<strong>If you're dressing up and want to smell expensive without paying expensive — this is the move.</strong>",
    blurb: 'Tonka, leather, cardamom. Reynolds confirmed. The seduction play.',
    why: "Reynolds-confirmed. The most attractive fragrance under $180.",
    notes: {
      top: ['Star Anise', 'Cardamom', 'Bergamot'],
      heart: ['Tonka Bean', 'Leather', 'Guaiac Wood'],
      base: ['Amber', 'Tobacco', 'Musk'],
    },
    perf: { longevity: 8, sillage: 8, projection: 8, value: 8, versatility: 7 },
    wearFor: [
      { when: 'Date nights', why: 'Built for seduction. Not subtle about it.' },
      { when: 'Evening formal', why: 'Tonka-leather reads dressed-up, not casual.' },
      { when: 'Autumn/Winter', why: 'Warm spices peak in cool-to-cold weather.' },
      { when: 'Special occasions', why: 'Closest thing to Tom Ford at a lower price.' },
    ],
    skipFor: [
      { when: 'Office daily', why: 'Too heavy for a 9-5.' },
      { when: 'Hot weather', why: 'Tonka turns sickly above 80°F.' },
      { when: 'Subtle wearers', why: 'This announces itself.' },
      { when: 'Gym bag', why: 'Wrong context entirely.' },
    ],
    prosCons: {
      pros: ['Reynolds-confirmed, strong cultural recognition', 'One of the most attractive fragrances at the price', 'Excellent longevity — 8+ hours'],
      cons: ['Heavy in warm weather', 'Office-inappropriate projection', 'Polarising tonka-leather for some noses'],
    },
  },
  {
    slug: 'pattinson',
    category: 'trending',
    celebrity: 'Robert Pattinson',
    celebShort: 'Pattinson',
    brand: 'Dior',
    fragrance: 'Dior Homme EDT',
    sinceYear: 2013,
    source: 'endorsed',
    imageUrl: 'https://m.media-amazon.com/images/I/51ml6UWnM4L._SL1000_.jpg',
    amazonUrl: 'https://amzn.to/4nNpnor',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 9.0,
    kicker: 'The Pattinson Pick',
    tag: 'Cult favourite',
    oneLiner: "Pattinson's Dior deal. Iris, leather, grey incense — the most artistic pick.",
    verdict: 'The iris-leather masterpiece. Not for the crowd — for the connoisseur.',
    lead: "Robert Pattinson has been the face of Dior Homme since 2013. Iris and leather and grey incense. The Batman actor's fragrance choice says everything about his artistic sensibility: difficult, rewarding, unlike anything else on this list.",
    story1: "Dior Homme opens with a cold metallic iris, moves into a smoky leather heart. Stick with it. By hour two it's become something extraordinary: powdery iris over warm leather over dry incense.",
    story2: "<strong>The fragrance for the man who has already been through everything else on this list and wants the next level.</strong>",
    blurb: 'Iris, leather, grey incense. Pattinson confirmed. The connoisseur pick.',
    why: "Pattinson's long-standing Dior deal. The most artistically ambitious pick on the list.",
    notes: {
      top: ['Iris', 'Bergamot', 'Lavender'],
      heart: ['Leather', 'Amber', 'Vetiver'],
      base: ['Grey Incense', 'Sandalwood', 'Cashmeran'],
    },
    perf: { longevity: 9, sillage: 8, projection: 7, value: 6, versatility: 7 },
    wearFor: [
      { when: 'Evening formal', why: 'Iris-leather demands an occasion.' },
      { when: 'Cultural settings', why: 'The fragrance world talks about this one.' },
      { when: 'Autumn/Winter', why: 'Cold air sharpens the iris beautifully.' },
      { when: 'Fragrance enthusiasts', why: "They'll recognise it immediately." },
    ],
    skipFor: [
      { when: 'Fragrance beginners', why: 'Iris-leather is an acquired taste. Start elsewhere.' },
      { when: 'Office hours', why: 'Sillage commands attention.' },
      { when: 'Hot weather', why: 'Powder and leather in heat can be excessive.' },
      { when: 'Value shoppers', why: 'A commitment for something this challenging.' },
    ],
    prosCons: {
      pros: ["Pattinson's long-standing Dior endorsement", 'One of the most critically admired modern fragrances', 'Iris-leather profile genuinely unique'],
      cons: ['Divisive by design', 'Iris is polarising to uninitiated noses', 'Challenging opening 20 minutes'],
    },
  },
  {
    slug: 'cavill',
    category: 'trending',
    celebrity: 'Henry Cavill',
    celebShort: 'Cavill',
    brand: 'Creed',
    fragrance: 'Aventus',
    sinceYear: 2014,
    source: 'confirmed',
    imageUrl: 'https://m.media-amazon.com/images/I/71nY6hb7uuL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/4unaVFW',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 9.4,
    kicker: 'The Cavill Pick',
    tag: 'The benchmark',
    oneLiner: "Cavill confirmed. Pineapple-birch smoke — the fragrance world's north star.",
    verdict: 'Still the benchmark. Fifteen years on, nothing has dethroned it.',
    lead: "Henry Cavill — Superman, The Witcher, Argylle — has cited Creed Aventus as his signature fragrance. Fifteen years on, no men's fragrance has dethroned it. Aventus opens with a slap of bright pineapple, settles into birch smoke and ambergris, and dries down to something quietly expensive.",
    story1: "Aventus opens with pineapple — never candy, always polished — against bergamot and blackcurrant. The birch smoke heart is what made this famous: smoky, masculine, unmistakable. By hour four it's become a clean ambergris-musk that lasts until the next morning.",
    story2: "<strong>If you only own one bottle, own this one. Cavill does.</strong>",
    blurb: 'Pineapple, birch smoke, ambergris. Cavill confirmed. The benchmark.',
    why: "Cavill's signature — and the fragrance world's north star for 15 years.",
    notes: {
      top: ['Pineapple', 'Bergamot', 'Blackcurrant', 'Apple'],
      heart: ['Birch', 'Patchouli', 'Rose', 'Jasmine'],
      base: ['Musk', 'Oakmoss', 'Ambergris', 'Vanilla'],
    },
    perf: { longevity: 9, sillage: 9, projection: 9, value: 6, versatility: 9 },
    wearFor: [
      { when: 'Job interviews', why: 'Iconic, recognized, commands respect.' },
      { when: 'First dates', why: 'Compliment magnet — documented.' },
      { when: 'Formal events', why: 'The flagship masculine for a reason.' },
      { when: 'Year-round', why: 'One of the few true all-season fragrances.' },
    ],
    skipFor: [
      { when: 'Tight budgets', why: 'Investment pricing.' },
      { when: 'Batch variation risk', why: 'Some bottles weaker — buy from trusted retailers.' },
      { when: 'Originality hunters', why: "It's been copied so many times it reads as the genre." },
      { when: 'Discreet wear', why: 'Projects proudly for the first 4 hours.' },
    ],
    prosCons: {
      pros: ['Cavill-confirmed signature', 'The most-complimented fragrance for 15 years running', '9-12 hour longevity on skin'],
      cons: ['Investment pricing', 'Batch variation a known issue', 'Cloned to the point of ubiquity'],
    },
  },
  {
    slug: 'cruise',
    category: 'trending',
    celebrity: 'Tom Cruise',
    celebShort: 'Cruise',
    brand: 'Bvlgari',
    fragrance: 'Aqva Pour Homme',
    sinceYear: 2010,
    source: 'confirmed',
    imageUrl: 'https://m.media-amazon.com/images/I/512tD94bw-L._SL1000_.jpg',
    amazonUrl: 'https://amzn.to/4dnIWQw',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.1,
    kicker: 'The Cruise Pick',
    tag: 'Best under $100',
    oneLiner: "Shower-fresh marine that beats most premium bottles. Cruise certified.",
    verdict: 'The marine that punches far above its tier.',
    lead: "Tom Cruise — Top Gun, Mission Impossible, the man who cannot age — confirmed wearing Bvlgari Aqva. Marine, fresh, clean: poseidon notes over sea water and citrus, drying to rosewood and amber. The shower-fresh marine that punches well above its price.",
    story1: "Aqva opens with a bracing marine accord — sea water and poseidon note — over bergamot and citrus. The heart is clean rosewood and seaweed. A six-hour fragrance that does exactly what it says: smells clean and fresh.",
    story2: "<strong>Marine freshness that gives designer for a fraction of the price.</strong>",
    blurb: 'Marine, poseidon, citrus. Cruise confirmed. The best marine at the price.',
    why: "Cruise-confirmed. The marine that beats most premium bottles for under $100.",
    notes: {
      top: ['Poseidon Note', 'Sea Water', 'Bergamot'],
      heart: ['Rosewood', 'Seaweed', 'Watercress'],
      base: ['Amber', 'Musk', 'Oakmoss'],
    },
    perf: { longevity: 6, sillage: 6, projection: 6, value: 9, versatility: 8 },
    wearFor: [
      { when: 'Summer daily', why: 'Marine freshness at its most natural in heat.' },
      { when: 'Office safe', why: 'Inoffensive, clean, professional.' },
      { when: 'Sport/active', why: 'Works over sweat better than most.' },
      { when: 'Under $100', why: 'Best marine fragrance at the price.' },
    ],
    skipFor: [
      { when: 'Evening formal', why: 'Too casual for dressed-up occasions.' },
      { when: 'Cold weather', why: 'Marine freshness flattens in winter.' },
      { when: 'Complexity', why: 'Clean and linear — zero development.' },
      { when: 'Long wear', why: 'Reapply after 5-6 hours.' },
    ],
    prosCons: {
      pros: ['Cruise-confirmed, strong celebrity association', 'Best marine fragrance at the price', 'Universal office and casual wear'],
      cons: ['No depth or development', '5-6 hour longevity', 'Marine category feels dated to niche fans'],
    },
  },

  // ── 11+ · ADDITIONAL TRENDING ────────────────────────────────────────────
  {
    slug: 'jaw',
    category: 'trending',
    celebrity: 'Jeremy Allen White',
    celebShort: 'White',
    brand: 'Calvin Klein',
    fragrance: 'Eternity for Men EDT',
    sinceYear: 2024,
    source: 'confirmed',
    imageUrl: 'https://m.media-amazon.com/images/I/61Lzyg-FgQL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/43baZNj',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 7.9,
    kicker: 'The JAW Pick',
    tag: 'The Bear approved',
    oneLiner: "The Bear breakout. CK campaign. Clean-soap American cool.",
    verdict: 'Fresh laundry, hot iron, someone who has their life together.',
    lead: "Jeremy Allen White — The Bear breakout, Calvin Klein campaign icon — confirmed wearing CK Eternity. His Spring 2024 underwear ads broke the internet. The fragrance: clean, fresh, skin-close aromatic — simple American cool with lasting warmth.",
    story1: "Eternity is the most showered, shaved, pressed shirt scent on this list. Lavender opens cool; the basil-geranium heart is a classic trick that still works. The original clean masculine — still in the top 20 bestsellers 35 years later.",
    story2: "<strong>If clean and inoffensive is the brief, the brief was filled in 1988 and JAW just reminded us.</strong>",
    blurb: 'Lavender, mandarin, sandalwood. JAW confirmed. The clean pick.',
    why: "JAW-confirmed, CK campaign. The cleanest, most wearable scent on the list.",
    notes: {
      top: ['Lavender', 'Mandarin', 'Bergamot'],
      heart: ['Geranium', 'Basil', 'Sage'],
      base: ['Sandalwood', 'Amber', 'Musk'],
    },
    perf: { longevity: 6, sillage: 5, projection: 6, value: 9, versatility: 10 },
    wearFor: [
      { when: 'Job interviews', why: 'Reads as competence in scent form.' },
      { when: 'Meeting parents', why: 'The lowest-risk scent on the list.' },
      { when: 'Office daily', why: 'Never the loudest in the room.' },
      { when: 'Workout-to-meal', why: 'Layers cleanly over deodorant.' },
    ],
    skipFor: [
      { when: 'Standing out', why: "Nothing about this scent stands out. That's the design." },
      { when: 'Cold-weather depth', why: 'Light-soap profile flattens below 50°F.' },
      { when: 'Statement nights', why: 'Wrong context.' },
      { when: 'Long wear', why: '5-6 hours, then reapply.' },
    ],
    prosCons: {
      pros: ['JAW confirmed, CK campaign', '1988 formula still in top 20 bestsellers', 'Under $120 — genuinely accessible'],
      cons: ['Modest 5-6 hour longevity', "Won't turn heads — won't bother any either", 'No complexity by design'],
    },
  },
  {
    slug: 'badbunny',
    category: 'trending',
    profession: 'musician',
    celebrity: 'Bad Bunny',
    celebShort: 'Bad Bunny',
    brand: 'Maison Louis Marie',
    fragrance: 'No.04 Bois de Balincourt',
    sinceYear: 2022,
    source: 'confirmed',
    imageUrl: 'https://m.media-amazon.com/images/I/51Ou0JLiN1L._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/4v5OwNq',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.6,
    kicker: 'The Bad Bunny Pick',
    tag: 'Cult niche',
    oneLiner: "Super Bowl headliner. Earthy, woody spice — organic and deeply grounded.",
    verdict: 'The niche indie that Bad Bunny made famous.',
    lead: "Bad Bunny — Super Bowl LX headliner, Grammy-winning artist whose song 'Perfumito Nuevo' literally made fragrance a cultural talking point — confirmed wearing Maison Louis Marie No.04 Bois de Balincourt. Earthy, woody spice: sandalwood, cedar, vetiver, nutmeg and cinnamon over warm amberwood.",
    story1: "No.04 opens with earthy vetiver and cedar — immediately distinctive from the synthetic designer world. Nutmeg and cinnamon add warmth without sweetness. A fragrance for people who find mainstream cologne hollow. Projects quietly; rewards proximity.",
    story2: "<strong>Bad Bunny's confirmation turned this indie into a search phenomenon — still available and still accessible. Get it before the price goes up.</strong>",
    blurb: 'Sandalwood, cedar, vetiver. Bad Bunny confirmed. The indie discovery.',
    why: "Bad Bunny confirmed. Cult niche indie before mainstream adoption.",
    notes: {
      top: ['Vetiver', 'Cedar', 'Bergamot'],
      heart: ['Nutmeg', 'Cinnamon', 'Sandalwood'],
      base: ['Amberwood', 'Musk', 'Patchouli'],
    },
    perf: { longevity: 7, sillage: 6, projection: 5, value: 8, versatility: 7 },
    wearFor: [
      { when: 'Year-round', why: 'Earthy-woody works in every season.' },
      { when: 'Niche discovery', why: "You'll be the only one in the room wearing it." },
      { when: 'Evening casual', why: 'Warm and inviting up close.' },
      { when: 'Music/creative scenes', why: 'The cultural context fits.' },
    ],
    skipFor: [
      { when: 'Office formal', why: 'Too earthy and casual for conservative environments.' },
      { when: 'Projection lovers', why: 'Quiet by design.' },
      { when: 'Citrus/fresh fans', why: 'This is earthy and woody — different world.' },
      { when: 'Designer loyalists', why: 'Niche structure will feel unfamiliar.' },
    ],
    prosCons: {
      pros: ['Bad Bunny confirmed, cultural moment fragrance', 'Genuine indie niche', 'Distinctive earthy-woody unlike anything in designer'],
      cons: ['Low projection', 'Earthy profile not for everyone', 'Niche distribution'],
    },
  },
  {
    slug: 'ronaldo',
    category: 'trending',
    profession: 'athlete',
    celebrity: 'Cristiano Ronaldo',
    celebShort: 'Ronaldo',
    brand: 'CR7',
    fragrance: 'Legacy EDP',
    sinceYear: 2023,
    source: 'endorsed',
    imageUrl: 'https://m.media-amazon.com/images/I/71tLlnZggbL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/3RrKosz',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 7.8,
    kicker: 'The CR7 Pick',
    tag: 'Own brand',
    oneLiner: "His own fragrance empire. Lavender, cinnamon, cedarwood — athletic charisma.",
    verdict: "Aromatic woody amber. The footballer's signature.",
    lead: "Cristiano Ronaldo — one of the most searched people globally — runs his own fragrance empire with CR7 Legacy EDP as the flagship. Aromatic woody amber: lavender, cinnamon, cedarwood and patchouli. Athletic charisma in a bottle at an accessible price.",
    story1: "CR7 Legacy opens with lavender and bergamot before cinnamon and cedarwood develop through the heart. Patchouli and amber at the base give it warmth. A competent aromatic woody that would sell for twice the price under another name.",
    story2: "<strong>His own brand, his own bottle, his own face. Currently on sale from the list price.</strong>",
    blurb: 'Lavender, cinnamon, cedarwood. CR7 Legacy — his own brand.',
    why: "Ronaldo's own fragrance. Best celebrity-branded scent at the price.",
    notes: {
      top: ['Lavender', 'Bergamot', 'Cinnamon'],
      heart: ['Cedarwood', 'Patchouli', 'Cardamom'],
      base: ['Amber', 'Musk', 'Sandalwood'],
    },
    perf: { longevity: 6, sillage: 6, projection: 6, value: 9, versatility: 8 },
    wearFor: [
      { when: 'Everyday casual', why: 'Light and approachable.' },
      { when: 'Gift buying', why: 'The obvious Ronaldo fan gift.' },
      { when: 'Budget fragrance', why: 'Excellent value aromatic woody.' },
      { when: 'Office casual', why: 'Inoffensive and professional.' },
    ],
    skipFor: [
      { when: 'Fragrance connoisseurs', why: 'Celebrity brand positioning over fragrance artistry.' },
      { when: 'Evening formal', why: 'Too light for dressed-up occasions.' },
      { when: 'Long wear', why: '5-6 hours maximum.' },
      { when: 'Standing out', why: 'Pleasant but familiar aromatic profile.' },
    ],
    prosCons: {
      pros: ["Ronaldo's own brand — authentic celebrity endorsement", 'Excellent value', 'Competent aromatic woody profile'],
      cons: ['Celebrity-branded formula over artistic ambition', 'Modest longevity', 'Generic aromatic profile'],
    },
  },
  {
    slug: 'lebron',
    category: 'trending',
    profession: 'athlete',
    celebrity: 'LeBron James',
    celebShort: 'LeBron',
    brand: 'Dior',
    fragrance: 'La Colle Noire EDP',
    sinceYear: 2022,
    source: 'confirmed',
    imageUrl: 'images/lebron.jpg',
    amazonUrl: null,
    altRetailerUrl: 'https://www.dior.com/en_au/beauty/products/la-colle-noire-Y0767550.html',
    altRetailerName: 'Dior',
    score: 9.1,
    kicker: 'The LeBron Pick',
    tag: 'Dior private collection',
    oneLiner: "LeBron confirmed. Opulent dark rose over cedar and leather — commanding.",
    verdict: 'Private-collection Dior. Intensely luxurious, built for someone who commands rooms.',
    lead: "LeBron James — Louis Vuitton ambassador, all-time leading scorer, global icon — confirmed wearing Dior La Colle Noire. Opulent dark rose over cedar and leather: a private-collection Dior that smells intensely luxurious and commanding.",
    story1: "La Colle Noire opens with rose and geranium — immediate, opulent, unapologetic. The cedar and leather heart gives it structure. The amber and musk base settles into something warm, expensive, authoritative. Full-bottle projection for six hours.",
    story2: "<strong>A private-collection Dior confirmed by LeBron. Available exclusively at Dior boutiques and dior.com.</strong>",
    blurb: 'Dark rose, cedar, leather. LeBron confirmed. Dior private collection.',
    why: "LeBron-confirmed. The most opulent fragrance on this list.",
    notes: {
      top: ['Rose', 'Geranium', 'Bergamot'],
      heart: ['Cedar', 'Leather', 'Patchouli'],
      base: ['Amber', 'Musk', 'Sandalwood'],
    },
    perf: { longevity: 9, sillage: 9, projection: 9, value: 5, versatility: 6 },
    wearFor: [
      { when: 'Black tie events', why: 'Rose-leather demands an occasion.' },
      { when: 'Power meetings', why: 'Commands attention before you speak.' },
      { when: 'Winter formal', why: 'Opulent rose peaks in cold weather.' },
      { when: 'Investment scent', why: 'This is the buy-once-wear-forever bottle.' },
    ],
    skipFor: [
      { when: 'Office daily', why: 'Projection will dominate any space.' },
      { when: 'Hot weather', why: 'Rose-leather in summer is excessive.' },
      { when: 'Budget shoppers', why: 'Investment pricing — boutique only.' },
      { when: 'Casual wear', why: 'Overdressed for anything but formal.' },
    ],
    prosCons: {
      pros: ['LeBron confirmed, Dior private collection credibility', 'One of the most opulent and commanding fragrances on this list', '9+ hour longevity with massive sillage'],
      cons: ['Boutique-only — not on Amazon', 'Projection will dominate any room', 'Rose note polarises some masculine fragrance buyers'],
    },
  },
  {
    slug: 'holland',
    category: 'trending',
    celebrity: 'Tom Holland',
    celebShort: 'Holland',
    brand: 'Dior',
    fragrance: 'Sauvage EDP',
    sinceYear: 2021,
    source: 'confirmed',
    imageUrl: 'https://m.media-amazon.com/images/I/61kQSJ9uijL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/4v9LlEC',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.7,
    kicker: 'The Holland Pick',
    tag: 'Spider-Man approved',
    oneLiner: "Tom Holland confirmed Sauvage. Fresh bergamot and ambroxan — effortlessly cool.",
    verdict: 'The clean, magnetic choice of the next generation.',
    lead: "Tom Holland — Spider-Man, Christopher Nolan's The Odyssey, BERO founder — confirmed wearing Dior Sauvage EDP. Fresh bergamot, blue pepper and ambroxan: effortlessly cool, clean and magnetic.",
    story1: "Holland's Sauvage is the EDP concentration — deeper and more complex than the EDT. The bergamot-pepper opening is familiar but the ambroxan base has more warmth and depth. Eight-hour longevity.",
    story2: "<strong>Holland and Depp both confirmed on Sauvage — which tells you everything about its range.</strong>",
    blurb: 'Bergamot, pepper, ambroxan. Holland confirmed. The next-gen pick.',
    why: "Holland-confirmed Sauvage. The clean crowd-pleaser of the generation.",
    notes: {
      top: ['Bergamot', 'Pink Pepper', 'Sichuan Pepper'],
      heart: ['Lavender', 'Geranium', 'Ambroxan'],
      base: ['Cedar', 'Vanilla', 'Labdanum'],
    },
    perf: { longevity: 8, sillage: 8, projection: 8, value: 8, versatility: 9 },
    wearFor: [
      { when: 'Everyday wear', why: 'The universal fragrance for a reason.' },
      { when: 'Date nights', why: 'Bergamot-ambroxan is magnetically attractive.' },
      { when: 'Year-round', why: 'Works in every season.' },
      { when: 'Crowd-pleasing', why: "Nobody has ever complained about this scent." },
    ],
    skipFor: [
      { when: 'Niche credibility', why: 'The world knows this smell.' },
      { when: 'Tight offices', why: 'Heavy application will fill the room.' },
      { when: 'Originality', why: "It's the most-recognized fragrance in the world." },
      { when: 'Low budgets', why: 'Premium retail pricing — shop deals.' },
    ],
    prosCons: {
      pros: ['Holland and Depp both confirmed — cultural saturation is the feature', 'One of the most universally attractive fragrances ever made', '8+ hour longevity with strong projection'],
      cons: ['Ubiquitous to the point of generic', 'Ambroxan can read harsh on certain skin', 'No surprise — everyone knows what this smells like'],
    },
  },

  // ── OLD HOLLYWOOD ─────────────────────────────────────────────────────────
  {
    slug: 'sinatra',
    category: 'old-hollywood',
    profession: 'musician',
    celebrity: 'Frank Sinatra',
    celebShort: 'Sinatra',
    brand: 'Creed',
    fragrance: 'Bois du Portugal',
    sinceYear: 1950,
    source: 'documented',
    imageUrl: 'https://m.media-amazon.com/images/I/71vFVyHldnL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/4dKQKe1',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 9.3,
    kicker: 'The Sinatra Pick',
    tag: 'Documented · Rat Pack',
    oneLiner: "Documented by Creed archives. Bergamot, lavender, cedar — the Chairman of the Board.",
    verdict: 'The defining stately masculine. Barbershop-luxurious. Ten-hour sillage.',
    lead: "Documented by Creed sales archives as a private commission for Sinatra in the 1950s before being released to the public in 1987. The Chairman of the Board's signature: bergamot and lavender opening into rich cedar, sandalwood, vetiver and leather.",
    story1: "Bois du Portugal opens with bergamot and lavender — classic, distinguished, immediately old-world. The cedar and sandalwood heart is what gives it weight. The vetiver-leather base is where it becomes something genuinely extraordinary. Powerful sillage, 10+ hour longevity.",
    story2: "<strong>Documented by the house itself as Sinatra's commissioned scent. The most historically authenticated fragrance on this list.</strong>",
    blurb: 'Bergamot, lavender, cedar. Sinatra documented. The Rat Pack signature.',
    why: "Documented by Creed house archives. The most historically authenticated fragrance on this list.",
    notes: {
      top: ['Bergamot', 'Lavender', 'Clary Sage'],
      heart: ['Cedar', 'Sandalwood', 'Geranium'],
      base: ['Vetiver', 'Leather', 'Oakmoss'],
    },
    perf: { longevity: 10, sillage: 9, projection: 8, value: 5, versatility: 7 },
    wearFor: [
      { when: 'Formal evenings', why: 'Cedar-leather demands a suit.' },
      { when: 'Autumn/Winter', why: 'Fougère structure peaks in cool weather.' },
      { when: 'Old money content', why: 'The historically documented pick.' },
      { when: 'Investment bottle', why: 'Buy once, wear for life.' },
    ],
    skipFor: [
      { when: 'Hot weather', why: 'Leather and vetiver turn heavy above 75°F.' },
      { when: 'Casual wear', why: 'This requires an occasion.' },
      { when: 'Youth audiences', why: 'Reads older by design.' },
      { when: 'Budget conscious', why: 'Investment pricing.' },
    ],
    prosCons: {
      pros: ['Documented by Creed house archives as Sinatra commission', 'One of the great classical masculines — 10+ hour longevity', 'The most historically authenticated celebrity fragrance on this list'],
      cons: ['Investment pricing', 'Fougère structure reads as an older aesthetic to some', 'Requires an occasion'],
    },
  },
  {
    slug: 'cary-grant',
    category: 'old-hollywood',
    celebrity: 'Cary Grant',
    celebShort: 'Cary Grant',
    brand: 'Acqua di Parma',
    fragrance: 'Colonia EDC',
    sinceYear: 1950,
    source: 'documented',
    imageUrl: 'https://m.media-amazon.com/images/I/51THEzT4+5L._SL1000_.jpg',
    amazonUrl: 'https://amzn.to/4dGIwUf',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 9.0,
    kicker: 'The Cary Grant Pick',
    tag: 'Documented · Golden Age',
    oneLiner: "Confirmed by Acqua di Parma. Sicilian citrus, lavender — completely ageless.",
    verdict: 'The definitive Italian gentleman cologne. Fresh, clean, timeless.',
    lead: "Confirmed by Acqua di Parma's own brand history — Cary Grant and Gregory Peck were the fragrance's most famous 1950s devotees. The brand names Grant explicitly. Sicilian citrus, lavender, rosemary and verbena over cedar, amber and light musk.",
    story1: "Colonia opens with a citrus-lavender accord that smells exactly like a warm Italian morning. The rosemary and verbena heart adds herbal depth. The cedar and amber base is light but lasting. It doesn't try to be complex — it simply is what it is, perfectly.",
    story2: "<strong>Over a century old, confirmed by the house for Grant. The most elegant fragrance recommendation on this list.</strong>",
    blurb: 'Sicilian citrus, lavender, cedar. Cary Grant documented. Timeless.',
    why: "Confirmed by Acqua di Parma. The most elegant fragrance on this list.",
    notes: {
      top: ['Sicilian Citrus', 'Lavender', 'Rosemary'],
      heart: ['Verbena', 'Rose', 'Jasmine'],
      base: ['Cedar', 'Amber', 'Musk'],
    },
    perf: { longevity: 5, sillage: 5, projection: 5, value: 7, versatility: 10 },
    wearFor: [
      { when: 'Summer days', why: 'Citrus-lavender is made for warm weather.' },
      { when: 'Office daily', why: 'The most inoffensive fragrance on the list.' },
      { when: 'Old money content', why: 'The house confirmed Grant as a devotee.' },
      { when: 'Gifting', why: 'The safest fragrance gift in existence.' },
    ],
    skipFor: [
      { when: 'Evening formal', why: 'Too light for dressed-up occasions.' },
      { when: 'Cold weather', why: 'Citrus flattens below 55°F.' },
      { when: 'Bold projection', why: 'Skin-close by nature.' },
      { when: 'Complexity', why: 'Simple is the point.' },
    ],
    prosCons: {
      pros: ['Confirmed by Acqua di Parma for Grant and Peck', 'The most universally wearable fragrance on the list', 'Over a century old — impossible to argue with'],
      cons: ['Short longevity — reapply frequently', 'No complexity or development', 'Light projection'],
    },
  },
  {
    slug: 'bogart',
    category: 'old-hollywood',
    celebrity: 'Humphrey Bogart',
    celebShort: 'Bogart',
    brand: 'Creed',
    fragrance: 'Tabarome Millesime',
    sinceYear: 1940,
    source: 'historical',
    imageUrl: 'https://m.media-amazon.com/images/I/71dE25lszLL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/42RTsta',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.9,
    kicker: 'The Bogart Pick',
    tag: 'Historical · Film Noir',
    oneLiner: "The Perfumed Court records confirm it. Tobacco, leather, birch — film noir in a bottle.",
    verdict: 'A brooding, masculine chypre. Raincoats, cigarettes, and power.',
    lead: "Listed in The Perfumed Court's celebrity fragrance records as Bogart's known favourite — fitting given his on-screen persona and the era. Tobacco leaf, leather and smoky birch over cedar and vetiver: a brooding, masculine chypre that smells of raincoats, cigarettes, and power.",
    story1: "Tabarome opens with sharp tobacco leaf and smoke — immediately distinctive, immediately old-world. The leather-birch heart is the classic chypre structure: earthy, smoky, mossy. The cedar-vetiver base is clean but grounding.",
    story2: "<strong>The fragrance of the #1 male star of classic Hollywood. Worn in an era when men had no choice but to have taste.</strong>",
    blurb: 'Tobacco, leather, birch. Bogart historical. Film noir in a bottle.',
    why: "Perfumed Court records confirmed. The fragrance of Hollywood's #1 male star.",
    notes: {
      top: ['Tobacco Leaf', 'Cinnamon', 'Citrus'],
      heart: ['Leather', 'Birch', 'Cedar'],
      base: ['Vetiver', 'Oakmoss', 'Musk'],
    },
    perf: { longevity: 9, sillage: 8, projection: 7, value: 5, versatility: 6 },
    wearFor: [
      { when: 'Evening formal', why: 'Tobacco-leather demands an occasion.' },
      { when: 'Autumn/Winter', why: 'Smoke and leather peak in cold weather.' },
      { when: 'Film noir content', why: 'The historically documented pick.' },
      { when: 'Fragrance enthusiasts', why: "They'll know exactly what this is." },
    ],
    skipFor: [
      { when: 'Tobacco-averse noses', why: 'The opening is unmistakably smoky.' },
      { when: 'Hot weather', why: 'Smoke and leather in summer is excessive.' },
      { when: 'Office wear', why: 'Too distinctive for shared spaces.' },
      { when: 'Beginners', why: 'Chypre tobacco is an acquired taste.' },
    ],
    prosCons: {
      pros: ['Perfumed Court records confirmed', 'Distinctive tobacco-leather unlike anything modern', 'The fragrance of an era that actually had style'],
      cons: ['Investment pricing for an acquired taste', 'Tobacco opening not for everyone', 'Heavy for casual wear'],
    },
  },
  {
    slug: 'james-dean',
    category: 'old-hollywood',
    celebrity: 'James Dean',
    celebShort: 'James Dean',
    brand: 'Caron',
    fragrance: 'Pour Un Homme EDT',
    sinceYear: 1953,
    source: 'documented',
    imageUrl: 'https://m.media-amazon.com/images/I/51pFY-tJf5L._SL1080_.jpg',
    amazonUrl: 'https://amzn.to/4v5dAUS',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.8,
    kicker: 'The James Dean Pick',
    tag: 'Documented · The Rebel',
    oneLiner: "Caron official history confirms it. Lavender and vanilla — the first men's fragrance, still the best.",
    verdict: 'The original. 1934. Still in the top 20 bestsellers.',
    lead: "Confirmed by Caron's official brand history, biographies, and his photographer. Pour Un Homme de Caron: Provençal lavender over creamy vanilla and warm amber. The first ever men's fragrance (1934), deceptively simple and endlessly seductive.",
    story1: "Pour Un Homme opens with a clean lavender blast — not the medicinal kind, the real Provençal herb. The vanilla base is what makes it brilliant: creamy, warm, and surprisingly seductive. The original clean masculine — 90 years old and in the top 20 bestsellers.",
    story2: "<strong>James Dean, Tom Ford, and Hedi Slimane all confirmed. The first men's fragrance ever made — and the most influential 90 years later.</strong>",
    blurb: 'Lavender, vanilla, amber. James Dean documented. The original.',
    why: "Caron official confirmation. The first men's fragrance — still in top 20 bestsellers.",
    notes: {
      top: ['Lavender', 'Bergamot', 'Citrus'],
      heart: ['Lavender', 'Geranium'],
      base: ['Vanilla', 'Amber', 'Musk'],
    },
    perf: { longevity: 6, sillage: 6, projection: 6, value: 9, versatility: 9 },
    wearFor: [
      { when: 'Year-round', why: 'Lavender-vanilla works in every season.' },
      { when: 'Office casual', why: 'Inoffensive and beautifully clean.' },
      { when: 'Rebel content', why: 'James Dean confirmed — the content writes itself.' },
      { when: 'Value hunting', why: 'Under $60 for the most historically significant masculine.' },
    ],
    skipFor: [
      { when: 'Bold projection', why: 'Quiet and skin-close.' },
      { when: 'Complexity', why: 'Simple lavender-vanilla — by design.' },
      { when: 'Long wear', why: '5-6 hours then reapply.' },
      { when: 'Modern aesthetics', why: 'This smells like 1934. Intentionally.' },
    ],
    prosCons: {
      pros: ['Caron official confirmation — Dean, Tom Ford, Hedi Slimane', "The first men's fragrance — 90 years and still bestselling", 'Under $60 for fragrance history'],
      cons: ['No complexity — simple by intention', '5-6 hour longevity', 'Reads dated to modern noses unfamiliar with fougère tradition'],
    },
  },
  {
    slug: 'mcqueen',
    category: 'old-hollywood',
    celebrity: 'Steve McQueen',
    celebShort: 'McQueen',
    brand: 'Dior',
    fragrance: 'Eau Sauvage EDT',
    sinceYear: 1966,
    source: 'historical',
    imageUrl: 'https://m.media-amazon.com/images/I/51rYPCLAOIL._SL1024_.jpg',
    amazonUrl: 'https://amzn.to/4uw0obE',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 9.1,
    kicker: 'The McQueen Pick',
    tag: 'Historical · King of Cool',
    oneLiner: "Multi-source consensus. Lemon, rosemary, hedione — the first modern cologne.",
    verdict: "The first truly modern men's fragrance. Arguably the best citrus ever made.",
    lead: "Strong multi-source consensus: Dior Eau Sauvage, 1966 — the same year as McQueen's career peak. Zesty lemon and rosemary over basil and hedione, settling into vetiver and sandalwood. The first truly modern men's fragrance and arguably the best citrus cologne ever made.",
    story1: "Eau Sauvage opens with lemon and rosemary — bright, immediate, completely non-synthetic. The hedione heart is what makes this historically important: it was the first fragrance to use this jasmine-derived molecule in significant quantity. The vetiver-sandalwood base is dry and elegant. Still stunning 60 years later.",
    story2: "<strong>The King of Cool's confirmed scent. The fragrance that invented the modern masculine.</strong>",
    blurb: 'Lemon, rosemary, hedione. McQueen historical. The King of Cool.',
    why: "Multi-source confirmed. The fragrance that invented the modern masculine.",
    notes: {
      top: ['Lemon', 'Rosemary', 'Bergamot'],
      heart: ['Hedione', 'Basil', 'Carnation'],
      base: ['Vetiver', 'Sandalwood', 'Oakmoss'],
    },
    perf: { longevity: 8, sillage: 7, projection: 7, value: 9, versatility: 9 },
    wearFor: [
      { when: 'Spring/Summer', why: 'Citrus-rosemary peaks in warm weather.' },
      { when: 'Office daily', why: 'Inoffensive and beautifully clean.' },
      { when: 'Cool content', why: 'The King of Cool confirmed.' },
      { when: 'Value hunting', why: 'Fragrance history at an accessible price.' },
    ],
    skipFor: [
      { when: 'Cold winter', why: 'Citrus flattens in extreme cold.' },
      { when: 'Bold sillage', why: 'Projects moderately — a personal scent.' },
      { when: 'Complexity hunters', why: 'Straightforward citrus-herbal — elegant but linear.' },
      { when: 'Evening formal', why: 'Too casual for dressed-up occasions.' },
    ],
    prosCons: {
      pros: ['McQueen multi-source confirmed', 'The fragrance that invented the modern masculine', 'Excellent value for the history'],
      cons: ['Citrus-herbal can feel dated to those unfamiliar with the lineage', 'Moderate projection', 'Linear profile — no dramatic development'],
    },
  },
  {
    slug: 'newman',
    category: 'old-hollywood',
    celebrity: 'Paul Newman',
    celebShort: 'Paul Newman',
    brand: 'Creed',
    fragrance: 'Bois du Portugal',
    sinceYear: 1955,
    source: 'documented',
    imageUrl: 'https://m.media-amazon.com/images/I/71vFVyHldnL._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/4dKQKe1',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 9.3,
    kicker: 'The Paul Newman Pick',
    tag: 'Documented · Gentleman',
    oneLiner: "Perfumed Court records confirmed. Bergamot, lavender, cedar — the gentleman's choice.",
    verdict: "The gentleman's fougère. Sinatra's scent. Newman's scent.",
    lead: "Confirmed by The Perfumed Court celebrity fragrance records. Newman shares the same signature with Sinatra — an interesting dual-legacy content angle. Bergamot and lavender opening into rich cedar, sandalwood, vetiver and leather.",
    story1: "Shared with Sinatra — the Creed house confirms both as devotees from the same era and social circle. Bergamot-lavender opens classically, the cedar-sandalwood heart is genuinely distinguished, and the vetiver-leather base has an old-world gravitas that modern fragrances rarely attempt.",
    story2: "<strong>Newman and Sinatra shared this scent. That's the entire content story — and it's a great one.</strong>",
    blurb: 'Bergamot, lavender, cedar. Newman documented. The gentleman icon.',
    why: "Perfumed Court confirmed. Newman and Sinatra shared this scent — a great content story.",
    notes: {
      top: ['Bergamot', 'Lavender', 'Clary Sage'],
      heart: ['Cedar', 'Sandalwood', 'Geranium'],
      base: ['Vetiver', 'Leather', 'Oakmoss'],
    },
    perf: { longevity: 10, sillage: 9, projection: 8, value: 5, versatility: 7 },
    wearFor: [
      { when: 'Formal evenings', why: 'Cedar-leather demands a suit.' },
      { when: 'Autumn/Winter', why: 'Fougère structure peaks in cool weather.' },
      { when: 'Old Hollywood content', why: 'Newman and Sinatra shared it — the content writes itself.' },
      { when: 'Investment bottle', why: 'Buy once, wear for life.' },
    ],
    skipFor: [
      { when: 'Hot weather', why: 'Leather and vetiver turn heavy above 75°F.' },
      { when: 'Casual wear', why: 'This requires an occasion.' },
      { when: 'Youth audiences', why: 'Reads distinguished — by design.' },
      { when: 'Budget conscious', why: 'Investment pricing.' },
    ],
    prosCons: {
      pros: ['Perfumed Court confirmed — Newman and Sinatra shared this scent', 'One of the great classical masculines', 'The dual-celebrity angle is a unique content story'],
      cons: ['Investment pricing', 'Fougère reads as an older aesthetic', 'Requires the right occasion'],
    },
  },
  {
    slug: 'clark-gable',
    category: 'old-hollywood',
    celebrity: 'Clark Gable',
    celebShort: 'Clark Gable',
    brand: 'Aramis',
    fragrance: 'Aramis EDT',
    sinceYear: 1935,
    source: 'historical',
    imageUrl: 'https://m.media-amazon.com/images/I/61CLD3b8R6L._SL1500_.jpg',
    amazonUrl: 'https://amzn.to/3PJRMPk',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.5,
    kicker: 'The Clark Gable Pick',
    tag: 'Historical · The King',
    oneLiner: "Basenotes records confirmed. Aramis — bergamot, leather, oakmoss — heir to the Golden Age.",
    verdict: "Bold, barbershop-grand, deeply old-school. Hollywood's golden age in a bottle.",
    lead: "Gable's documented scent was Coty Chypre (1917) — the founding fragrance of the entire chypre family, confirmed by Basenotes and The Perfumed Court alongside Charles Boyer. The original is long discontinued. Aramis (1966), built on the same oakmoss-bergamot-leather chypre DNA, is the era-accurate masculine equivalent in continuous production. It launched the same year Gable died — the torch passed at exactly the right moment.",
    story1: "Aramis opens with bergamot, artemisia and gardenia — bold, immediately old-world. The patchouli and leather heart is what gives it the chypre structure Gable would have known. The oakmoss base is dry, earthy, and deeply masculine. Bold, barbershop-grand, and unlike anything made after 1980.",
    story2: "<strong>The closest widely available masculine chypre to Gable's era. Launched the same year the King of Hollywood died — the torch passed at exactly the right moment.</strong>",
    blurb: 'Bergamot, leather, oakmoss. Aramis — heir to Gable\'s Golden Age.',
    why: "Coty Chypre documented, Aramis as the era-accurate modern stand-in. A great content story.",
    notes: {
      top: ['Bergamot', 'Artemisia', 'Gardenia'],
      heart: ['Patchouli', 'Leather', 'Vetiver'],
      base: ['Oakmoss', 'Labdanum', 'Musk'],
    },
    perf: { longevity: 7, sillage: 7, projection: 6, value: 9, versatility: 6 },
    wearFor: [
      { when: 'Old Hollywood content', why: 'The era-accurate chypre pick.' },
      { when: 'Autumn/Winter', why: 'Chypre structure peaks in cool weather.' },
      { when: 'Formal occasions', why: 'Earthy oakmoss demands an occasion.' },
      { when: 'Value hunting', why: 'One of the most affordable picks on the list.' },
    ],
    skipFor: [
      { when: 'Modern noses', why: 'Oakmoss-heavy chypre is an acquired taste.' },
      { when: 'Hot weather', why: 'Oakmoss turns heavy above 75°F.' },
      { when: 'Casual everyday', why: 'Too formal for casual contexts.' },
      { when: 'Beginners', why: 'Start elsewhere — come back to this.' },
    ],
    prosCons: {
      pros: ['Basenotes and Perfumed Court confirmed for Gable era', 'Closest available chypre to the Golden Age formula', 'One of the most affordable picks on the list'],
      cons: ['Oakmoss-heavy profile is an acquired taste', 'Heavy and formal — not for casual wear', 'Reads very old-school to modern noses'],
    },
  },
  {
    slug: 'brando',
    category: 'old-hollywood',
    celebrity: 'Marlon Brando',
    celebShort: 'Brando',
    brand: 'Balmain',
    fragrance: 'Vent Vert EDP',
    sinceYear: 1950,
    source: 'documented',
    imageUrl: 'images/brando.png',
    amazonUrl: null,
    altRetailerUrl: 'https://www.balmainbeauty.com/product/39323/130124/fragrance/vent-vert-eau-de-parfum#/sku/189329',
    altRetailerName: 'Balmain',
    score: 8.7,
    kicker: 'The Brando Pick',
    tag: "Documented · The Method",
    oneLiner: "Rita Moreno documented it. Explosively green — bracing, avant-garde, transgressive.",
    verdict: "Brando wore women's fragrance. By choice. That's the whole story.",
    lead: "Documented by Rita Moreno in interviews and cited on Basenotes with primary source references. Brando was known for wearing women's perfumes — Vent Vert was his stated favourite. Explosively green: galbanum, grass, violet leaf and oakmoss. Deliberately transgressive. The original 1947 formula by Germaine Cellier is discontinued — Balmain relaunched it in their Les Éternels collection with a meaningfully different formula due to IFRA oakmoss restrictions.",
    story1: "Vent Vert opens with an aggressive green blast — galbanum and fresh-cut grass, violet leaf. Completely unconventional. By hour two it's settled into a mossy, slightly powdery floral base. A fragrance for someone who has nothing to prove to anyone.",
    story2: "<strong>The most masculine thing about Brando was not giving a damn what cologne he wore. Available direct from Balmain.</strong>",
    blurb: "Galbanum, grass, oakmoss. Brando documented. The transgressive choice.",
    why: "Rita Moreno documented. Brando wore women's fragrance. That's great content.",
    notes: {
      top: ['Galbanum', 'Fresh Grass', 'Bergamot'],
      heart: ['Violet Leaf', 'Rose', 'Jasmine'],
      base: ['Oakmoss', 'Vetiver', 'Musk'],
    },
    perf: { longevity: 7, sillage: 7, projection: 7, value: 8, versatility: 5 },
    wearFor: [
      { when: 'Statement wear', why: "Nothing else smells like this." },
      { when: 'Spring/Summer', why: 'Green notes peak in warm weather.' },
      { when: 'Method content', why: "The story is the content." },
      { when: 'Fragrance rebels', why: "For people who've never cared about gender in fragrance." },
    ],
    skipFor: [
      { when: 'Office wear', why: 'Too avant-garde for conservative spaces.' },
      { when: 'Green-averse noses', why: 'The opening is aggressively botanical.' },
      { when: 'Beginners', why: 'Start elsewhere — come back to this.' },
      { when: 'Conventional wear', why: 'This is the anti-conventional pick.' },
    ],
    prosCons: {
      pros: ['Rita Moreno primary documentation', "The 'Brando wore women's fragrance' story is brilliant TikTok content", 'Genuinely avant-garde and unlike anything else on this list'],
      cons: ['Green notes are extremely divisive', 'Available direct from Balmain only', 'Very niche appeal'],
    },
  },
  {
    slug: 'gregory-peck',
    category: 'old-hollywood',
    celebrity: 'Gregory Peck',
    celebShort: 'Gregory Peck',
    brand: 'Acqua di Parma',
    fragrance: 'Colonia EDC',
    sinceYear: 1950,
    source: 'documented',
    imageUrl: 'https://m.media-amazon.com/images/I/51THEzT4+5L._SL1000_.jpg',
    amazonUrl: 'https://amzn.to/4dGIwUf',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 9.0,
    kicker: 'The Gregory Peck Pick',
    tag: 'Documented · Atticus Finch',
    oneLiner: "House confirmed. Sicilian citrus, lavender — Atticus Finch in cologne form.",
    verdict: "The fragrance of quiet dignity. Cinema's moral conscience in a bottle.",
    lead: "Confirmed by Acqua di Parma brand history: 'During the 1950s, the Italian perfume house could count on silver screen legends Cary Grant and Gregory Peck as devotees.' Directly confirmed by the house. Sicilian citrus, lavender, rosemary and verbena over cedar, amber and light musk.",
    story1: "Colonia has been made to the same formula for over a century. Sicilian citrus and lavender open — bright, clean, Italian morning. The rosemary and verbena heart adds herbal elegance. A fragrance that has no interest in trends — it predates them all.",
    story2: "<strong>Cary Grant and Gregory Peck wore the same fragrance. The dual-golden-age content angle is extraordinary.</strong>",
    blurb: 'Sicilian citrus, lavender, cedar. Gregory Peck documented. Quiet dignity.',
    why: "House-confirmed for Grant and Peck. The dual golden-age story is brilliant content.",
    notes: {
      top: ['Sicilian Citrus', 'Lavender', 'Rosemary'],
      heart: ['Verbena', 'Rose', 'Jasmine'],
      base: ['Cedar', 'Amber', 'Musk'],
    },
    perf: { longevity: 5, sillage: 5, projection: 5, value: 7, versatility: 10 },
    wearFor: [
      { when: 'Summer days', why: 'Citrus-lavender at its peak in warmth.' },
      { when: 'Office daily', why: 'The most inoffensive fragrance on the list.' },
      { when: 'Old Hollywood content', why: 'House-confirmed for Grant and Peck.' },
      { when: 'Gifting', why: 'The safest fragrance gift in existence.' },
    ],
    skipFor: [
      { when: 'Evening formal', why: 'Too light for dressed-up occasions.' },
      { when: 'Cold weather', why: 'Citrus flattens below 55°F.' },
      { when: 'Bold projection', why: 'Skin-close by nature.' },
      { when: 'Complexity', why: 'Simple is the point.' },
    ],
    prosCons: {
      pros: ['House-confirmed for both Cary Grant and Gregory Peck', 'Over a century old — the most time-tested fragrance on the list', 'Universally wearable'],
      cons: ['Short longevity', 'No complexity — simple by design', 'Light projection'],
    },
  },
  {
    slug: 'dean-martin',
    category: 'old-hollywood',
    profession: 'musician',
    celebrity: 'Dean Martin',
    celebShort: 'Dean Martin',
    brand: 'Guerlain',
    fragrance: 'Habit Rouge EDT',
    sinceYear: 1965,
    source: 'lore',
    imageUrl: 'https://m.media-amazon.com/images/I/51N1jxFANBL.jpg',
    amazonUrl: 'https://amzn.to/4x0XkGe',
    altRetailerUrl: null,
    altRetailerName: null,
    score: 8.6,
    kicker: 'The Dean Martin Pick',
    tag: 'Lore · Rat Pack',
    oneLiner: "Community consensus. Bergamot, rose, leather — quintessential 1960s gentleman.",
    verdict: 'The Rat Pack cologne. Sophisticated, romantic, effortlessly cool.',
    lead: "Listed in multiple celebrity fragrance reference compilations including The Perfumed Court and Basenotes community records. Strong community consensus places Martin in the Guerlain tradition of his era and social circle. Bergamot and citrus over rose, jasmine and spice, settling into warm leather, amber and vanilla.",
    story1: "Habit Rouge opens with bergamot and citrus — bright, 1965, immediately period. The rose-jasmine-spice heart is what makes it extraordinary: warm, romantic, sophisticated. The leather-amber-vanilla base is where it becomes truly remarkable. Still in the top 20 oriental fragrances.",
    story2: "<strong>The Rat Pack's collective cologne — a generation of men who dressed up to go everywhere. The content writes itself.</strong>",
    blurb: 'Bergamot, rose, leather. Dean Martin lore. The Rat Pack cologne.',
    why: "Community-confirmed Rat Pack signature. The 1960s oriental masterpiece.",
    notes: {
      top: ['Bergamot', 'Citrus', 'Artemisia'],
      heart: ['Rose', 'Jasmine', 'Cinnamon'],
      base: ['Leather', 'Amber', 'Vanilla'],
    },
    perf: { longevity: 8, sillage: 8, projection: 7, value: 8, versatility: 7 },
    wearFor: [
      { when: 'Evening formal', why: 'Rose-leather is made for after dark.' },
      { when: 'Autumn/Winter', why: 'Warm oriental peaks in cool weather.' },
      { when: 'Old Hollywood content', why: 'The Rat Pack era distilled.' },
      { when: 'Date nights', why: 'Warm, romantic, inviting.' },
    ],
    skipFor: [
      { when: 'Office daily', why: 'Rose-leather reads formal, not casual.' },
      { when: 'Hot weather', why: 'Oriental warmth amplifies in heat.' },
      { when: 'Beginners', why: 'Rose oriental is an acquired taste.' },
      { when: 'Subtle wear', why: 'This announces itself in the best way.' },
    ],
    prosCons: {
      pros: ['Strong multi-source Rat Pack community confirmation', 'One of the great 1960s orientals — still in top 20', 'The evening-formal romantic pick under $150'],
      cons: ['Lore-level confirmation — no primary documentation', 'Rose oriental polarises some masculine fragrance buyers', 'Heavy for casual wear'],
    },
  },
];

window.CELEBRITIES = CELEBRITIES;