Every celebrity fragrance on Smelebrity is assigned a source confidence level. This appears on every celebrity page so you know exactly how well-documented each pick is.
The celebrity has an active or confirmed paid endorsement deal with the fragrance brand. Campaign materials, press releases, or brand announcements confirm the relationship.
Examples: Jacob Elordi for Bleu de Chanel, Austin Butler for YSL MYSLF, Johnny Depp for Dior Sauvage.
The celebrity has referenced the fragrance in interviews, on record, or through documented public appearances. No paid deal confirmed, but the association is direct and sourced.
Examples: Chris Hemsworth and Boss Bottled, Usher and Creed Aventus, Bad Bunny and Maison Louis Marie.
The fragrance is confirmed through brand house archives, official brand histories, biographies, or primary source accounts from people who knew the celebrity directly.
Examples: Cary Grant and Acqua di Parma Colonia (brand history), James Dean and Caron Pour Un Homme (official brand records), Gregory Peck and Acqua di Parma Colonia (brand history).
The association is supported by fragrance community records, cross-referenced secondary sources, or strong period-appropriate circumstantial evidence. We note these clearly so you can weigh the evidence yourself.
Examples: Steve McQueen and Dior Eau Sauvage, Clark Gable era association with Aramis, period-appropriate historical records that require clear context.
We do not publish picks based on rumour, unverified forum posts, or speculation. We do not accept payment to feature any fragrance. We do not guarantee that a celebrity currently wears a fragrance - endorsement deals end and personal tastes change. We update pages when we become aware of changes.